Bill Gates predicts that 70% of professions will disappear
over the next 20 years.
Copywriting is not one of them.
There are 33 million businesses in North America and many,
many millions
more around the globe. And since English is the
language of business
in North America, Europe, South Asia,
Australasia,
and even often Japan, Korea and many other
locales
the market is virtually unlimited.
Every
one of these businesses needs advertising or promotion
in
order to succeed. Effective marketing communications are the key,
and
advertising copywriting is the platform on which these
communications
are built.
That means that businesses, governments and
other organizations
need good copywriters: countless
thousands of them.
This online course is designed for those special people
who have bright
ideas and a way with words, the initiative to
make the most of them,
and the perseverance to achieve their
dreams.
In addition to all the many, many organizations
that need copywriting,
there are the advertising agencies,
promotions companies and
design firms that serve their needs.
In fact, in North America alone there are over 35,000
of them and most
of them need copywriters.
This online course will show you how to become one of them,
without leaving town
or asking anybody's permission.
Working out of your own home, according to your own schedule.
The first one is free with no obligation, so why not try it now here?
You can do it if you're 22. You can do it if you're 62. You can do it if
you're a bulldozer operator. Or a housewife. Or a rocket scientist.
Because you can write for those specific markets. It's your own unique
perspective and personal experience that make it credible.
And Did I Say It? The 1st Lesson Is Free...
The first lesson is free with no obligation,
so why not try it now here?
Or if this is something that simply excites your imagination,
read on.
Most people think they are trapped by the everyday grind:
driving through traffic to work, playing politics once they get
there
just to get a raise or keep their jobs, making small
talk they often
don't care about, never having enough time for
their families, their
hobbies, and all of the other wonderful
things life has to offer.
And they have a boss.
Then
on top of all that, some of them lose their jobs. But the only
limit
is one's own thinking. You were born free. And only one
person
can get in the way of that.
You.
It doesn't matter what the state of the economy is.
In
fact, the worse it is, the more business people need good
copywriting
to stand out from the pack.
And instead of having to
hire a very expensive copywriting
professional on staff - or
a lousy one for less - they will leap
at the opportunity to
pay you handsomely by the hour,
or by the project, the latter
of which is by far better for you.
You can easily make $100 to $200 an hour or more freelancing
over
the Internet. But the secret to doing it effectively and
consistently is
to get clients and keep your clients once you
get them. Unless you
don't like them. Given the size of the
market, there are always more.
This course is designed
to help you do just that, in
30 easy-to-understand lessons.
It
will teach you everything you need to know.
The first lesson is free with no obligation,
so why not try it now here?
Or if this is something that simply excites your imagination,
read on.
The difference between journalism and advertising copywriting
can
be measured in a variety of ways. In the first case, news writers
are
serving the public's need to know. They are simply
dishing out
information
- information that is usually readily available
from a variety
of other sources.
Advertising
copywriting, on the other hand,
is conceptually-driven, based
on the Unique Selling Proposition (USP)
of any particular
product or service.
That's because the stakes are much higher for their clients.
A good headline can make millions of dollars in product sales
- and they will love you for it, long into the future.
A succinct and engaging paragraph can make the difference
between
success and failure for companies,
large and small.
In
fact, I have many, many times made $100 a word
for a good
headline.
Once I made $26,000 for one word.
An
iProductName you have definitely heard of.
Compared to the money the copywriter is charging,
his or
her fees are negligible when stacked up against what's at stake.
If
the copywriter charges a thousand dollars or more or less
for
a particular piece of writing that took five hours,
the art
direction and production of the ad or commercial
can cost
dozens or hundreds of times that.
Then there's the media buy.
Purchasing time on TV, in
newspapers and magazines, billboards,
online/digital
-
the copywriter's fee is a spit in the bucket.
Even for a small
brochure for a direct client, what are the stakes?
The success
of their entire business.
Think of the idea and the
copywriting as bullets in a rifle.
The bullets are cheap but
the gun is expensive.
Yet the gun has no value without
bullets.
But you'd better be good. Or they'd better
think you are.
This course is not going to make a bad copywriter into a good
one.
On the other hand, you don't need a university degree to
succeed.
It is common knowledge in the industry that
copywriters are essentially
born - not trained.
Often,
they come out from behind the steering wheel of a taxicab,
off
the factory floor, away from a government desk
or any of an
endless list of other occupations.
It is their life
experience and imagination that provide the foundation.
If
they can write.
After that, it requires perseverance
and an understanding of how to
go about it. One key is
Meta-Knowledge - the understanding of what
you know and what
you don't.
With the prevalence of the Internet,
you can find out anything
you need to know with the click of a mouse.
You simply have to
know that you don't know it.
We're not talking about
researching scientific papers here.
Your job is to assimilate
the information necessary to doing the project,
develop
headlines that make the sale,
and write compelling copy to pay
them off.
My experience is that if the client gives me a 400 page market-
research document, 99% of it goes in the garbage in the first 20 minutes,
as soon I give it the once-over. All you need to look at is the
Executive Summary, then scan the rest of the information
for a bit of detail to use, in support of your concept and
your copywriting. You need clarity, not confusion.
It also helps if you're an independent thinker with initiative.
Chances are you are, or you wouldn't be reading this.
But there's a big difference between thinking about how you can
change your circumstances and doing something about them.
And there's no time like the present.
The first lesson is free with no obligation,
so why not try it now here?
Or if this is something that simply excites your imagination,
read on.
It's 30 lessons giving you everything you need to know to succeed.
If you have ideas and you can write.
You could easily do it on weekends or evenings in three months,
generating revenue immediately thereafter.
If you have time on your hands and are a quick study,
you could do it in a month or so.
Since each lesson follows on the previous one
and there is no obligation to continue
unless you decide to do so after each lesson
So you can choose at each point whether
you want to proceed.
Lesson | Description |
---|---|
So YOU want to be an Ad Copywriter | FREE lesson. |
Copywriters | Are they born or trained? |
Branding & Positioning | How to differentiate your clients. |
Writing taglines | The 5 magic words. |
Concept development | What's the Big Idea??? |
Overcoming Writer's Block | It's easy if you just know how. |
The perfect medium. | |
The Brochure | A real workhorse. |
Direct Mail | It's all about getting immediate response. |
Writing Radio Commercials | Theatre of the Mind. |
Writing TV Commercials | You've hit the Big Time now! |
Co-op Programs | Massaging the Distribution Pipeline. |
Websites & Email Programs | How to attract more flies. |
Writing Landing Pages | This is the Flypaper. |
Presenting | How to let the Work itself do the heavy lifting. |
Getting Clients | They want what you've got. |
The Competition | They're not better at being U than U are. |
Budgeting | Do it wrong & you'll fail even tho you succeeded. |
Collecting The Dough | If you don't care, don't read this. |
Managing Direct Clients | You don't have to. But you could. |
Working In An Ad Agency | You don't have to. But it's fun :~). |
Working On Staff For A Direct Client | Understand this. |
Managing Ad Agencies | You really need to understand this. |
Managing Yourself | This could be your biggest challenge. |
Dealing With Suppliers | Earn a lot more. Or lose a lot more. |
Creative Integrity | Actually, it is all about you. |
The Awards Shows | Become a Legend in your own Lunch Hour. |
The Lifestyle | If you do it right, the living is easy. |
So You Have No Portfolio | No problem cannot be overcome. |
And Beyond :-) | FREE module. |
The first lesson is free with no obligation,
so why not try it now here?
Or if this is something that simply excites your imagination,
read on.
I've made this as easy as it could be, if you're the right person.
You want a new career where you can make very good money
from your own home.
You have a lot of good ideas and you can write.
Are you willing to gamble $25 for the second lesson?
Because the first one is free. And so is the last.
It's your call.
The first lesson is free with no obligation,
so why not try it now here?
Or if this is something that simply excites your imagination,
read on.
My name is Ross Ulysses Munroe, and I have been
an award-winning Copywriter and Creative Director internationally
for 30 years. I have worked on ad campaigns for hundreds of companies
of all kinds in a dozen countries in North America, Europe and Asia.
I have won hundreds of awards the world over. After working in the big
agencies, I became Creative Director in a number of other ones
- and I have been freelancing independently for 20 years.
With all this experience behind me, I can tell you that freelancing
from home is the most rewarding aspect of the business.
I have written this coursework to give you guidance on everything
you need to succeed. Special thanks to my Editor/Wife, Virginia Munroe
and to my Programmer/Friend, Mario Botto.
Is transforming the rest of your life worth $25 (USD) a lesson?
And you decide after each one whether you want the next one,
every single time.
There is no automatic recurring charge.
It's all through
Stripe
so I don't have a record
of your credit card number.
You are only purchasing the lessons one by one,
as you decide to do so.
It's kind of like life.
There are 30 lessons in the course, and the first one is free
and so is the last one. So that's a total of $700 if you decide to take them all,
which I would advise.
But you can choose not to proceed after every lesson
with no obligation or penalty.
Launch your new career no matter where you live or what your age or
educational background. And as fast as you want to
complete the coursework.
If you're the right person, you will.
It can be done in three months.
Or, you could take a year or more if that suits your lifestyle.
Your first copywriting project will likely pay for the entire course,
and will probably only take you one short day.
The rest of your career is all yours.
As a consultant, my advice to you is to do the first one as soon as possible.
Because it's free. The rewards will likely last a lifetime.
But you'd better be good. Or you'd better think you are.
Every word of what I have said is the truth.
Beyond that, once you're in business I'm available for consultation,
if you ever get into a jam -
creatively or politically or in a business pitch,
for a share of the benefits.
Most of you will get there to varying degrees
and you should be among them.
Or do you prefer 'amongst'?
The first lesson is free with no obligation,
so why not try it now here?